October 27, 2016
by Freeb’ham Editors
Beer producer Anheuser-Busch‘s Budweiser brand and rider-share company Lyft are expanding offering free rides this Halloween. The two companies are stepping up their efforts to reduce drunk driving by offering free rides home to people who may have had too much to drink after a night out partying by offering an alternative way home for them.
The #GiveADamn Campaign is an effort to reduce the more than 10,000 drunk driving accidents annually. Currently, less than 2% of drivers use a ride share company as a driving alternative after drinking.
Adults over age 21 in Washington, D.C., New York, Colorado, Illinois and Florida are eligible for the program. Users in these areas can visit Lyft’s homepage at 2 pm on Thursdays to download one of 6,000 ride credits distributed by the program good for a ride valued up to $10 for peak party hours between 10 pm – 2 am. Starting today, the program is also expanding by 1,000 rides each weekend in Washington, D.C. beginning on Thursday night, in addition to the program’s current Friday and Saturday Nights. In addition, the #GiveADamn program has been extended to work on Halloween night, Monday, Oct. 31st, as well. Current and new Lyft users are eligible for the ride credits.
“We’re thrilled at the response to the #GiveADamn campaign so far, and it’s great to be able to expand to a key market like DC just in time for Halloween,” said Katja Zastrow, vice president, Corporate Social Responsibility & Better World at Anheuser-Busch. “We hope that the new ad sparks more conversations about the issue of drunk driving and reminds people that there are plenty of other options to help them get home safely.”
If you’re in an area not serviced by Lyft, please don’t drive yourself after you’ve been drinking. Call an Uber, taxi or a friend for a ride home. Act responsibly. The life you save by not driving may be your own.